Tomas - Relay42 zwartwit website

A revolution in data-driven marketing

My session:

  • The growing world of data: delivering true 1:1 personalization across channels in a data-driven marketing landscape
  • Why orchestration of customer journeys and Artificial Intelligence is not something of the future, but already key in your day-to-day business and marketing activities
  • Understanding how KLM Royal Dutch Airlines uses AI to create more effective media buying models and combines data across channels to lower marketing costs

Dick Leijen

Biography:

Tomas’s background conforms to that of the model Tech Entrepreneur. In 2004, he founded his first company on his sixteenth birthday. Graduating in Business Informatics, he teamed up with three ex-Googlers to found Relay42 in 2011. He realised that many brands were facing similar marketing challenges, struggling to connect every touch-point of the customer journey; and as a result, couldn’t engage in real, human conversation using all of their data. Through evolving a tech startup into an enterprise Data Management Platform, Tomas empowers marketing teams from brands such as Air France, KLM, BMW, Footlocker and Thomas Cook to build engaging, data-led dialogue with customers – yielding clear business opportunities and increasing Return on Investment.

 

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