Structure in the jungle of 7,000 MarTech tools
In this session, Louise will share her experience to navigate the world of 7,000+ MarTech tools. Learn how you can provide structure in the marketing jungle for your company. She will dive into the MarTech LumaScape and provide tips and tricks for smarter implementation based on real-world examples from around the globe.
From New York City back to the Netherlands: after 15+ year leading marketing innovations on a global scale for companies such as Samsung, Philips, and JPMorganChase, Louise returned to her entrepreneurial roots as Chief Marketing Officer of an AdTech platform (raised $55M) and as an angel investor in startups.
Now she is (part-time) back in the Netherlands and launched HelloMaaS; marketing staffing and planning platform for the networked economy. We connect top-tier marketing freelancers with SMB’s, big brands and agencies to work smarter and more flexible together.