Tomas – Relay42 zwartwit website

A revolution in data-driven marketing

My session:

  • The growing world of data: delivering true 1:1 personalization across channels in a data-driven marketing landscape
  • Why orchestration of customer journeys and Artificial Intelligence is not something of the future, but already key in your day-to-day business and marketing activities
  • Understanding how KLM Royal Dutch Airlines uses AI to create more effective media buying models and combines data across channels to lower marketing costs

Dick Leijen


Tomas’s background conforms to that of the model Tech Entrepreneur. In 2004, he founded his first company on his sixteenth birthday. Graduating in Business Informatics, he teamed up with three ex-Googlers to found Relay42 in 2011. He realised that many brands were facing similar marketing challenges, struggling to connect every touch-point of the customer journey; and as a result, couldn’t engage in real, human conversation using all of their data. Through evolving a tech startup into an enterprise Data Management Platform, Tomas empowers marketing teams from brands such as Air France, KLM, BMW, Footlocker and Thomas Cook to build engaging, data-led dialogue with customers – yielding clear business opportunities and increasing Return on Investment.


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