John Trowell 400

WHY are they leaving – A Customer Experience Nightmare

There has never been a more exciting (or terrifying) time to be a marketer. Customer behaviour is changing faster than anyone expected, attention spans are getting shorter, and as big data gets bigger, it’s getting harder than ever for companies to keep up. In this session, John will highlight the key marketing trends that really matter, and the things that companies need to do in order to harness behavioural and journey analytics and act on the insight it provides. John will explore how A.I. driven insights and cognitive assistance for marketers will be the most important marketing technology in a world where we are all trying to do is tell our stories (faster), creating thumb stopping moments.

Spreker: John Trowell | IBM

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